La Verriere, Hotel de Sers - Paris, France

Avoiding Roadblocks: From a siloed omnichannel approach to frictionless customer experiences

Once thought to be the magic solution to the modern customers' needs, the omnichannel has also become a roadblock for many organisations. For many, omnichannel has created a siloed approach, thus adding to the friction, rather than solving it. So how can organisation shift their focus from a siloed multi-channel approach centred on digital touchpoints, to a wholistic frictionless customer journey? By developing a customer-centric approach to digital CX able to deliver frictionless experiences to customers. How is this achievable? Join this event as we discuss with fellow CX professionals their main challenges and uncover new approaches.


  • Discuss the all-too-common challenges facing CX professionals today when it comes to omnichannel
  • Uncover the new approaches helping to overcome these challenges
  • Explore the ease of achieving a wholistic frictionless experience today



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